“Samsung’s innovative technology pushes the possibilities of 3D to new dimensions. It’s not just 3D— it’s Samsung Active 3D, which means the 3D experience packs a more powerful punch.”
We were recently treated by Samsung to the unveiling of exciting new technology now being included in their current series of 3D TVs. This technology was developed in response to the constant demand by consumers for choice in the content they download and to view all sorts of programming now, including that from the internet on their own schedule. Their SmartTV line of sets allows the use of the TV almost like a laptop through their SmartHub which is a search engine built in. This allows you to enter the name of the content or key words you are seeking and the TV goes out to every site that has any such content and provides you the list to choose from. Thus you are no longer limited to the content your cable or satellite provider has listed, but will have access to YouTube, Amazon, and any other on-line source. It has been reported that Comcast lost over 30% of its accounts last year due to the interest in on-line streaming. Samsung Tvs with SmartHub enables you to generate your own content list and gives you freedom of choice.
The shift in the way we use our TVs continues to be met by Samsung in other ways. Their AllShare technology allows customers to view pictures, video and music stored on a network directly on their TV. AllShare goes directly to any fileset on any cellphone, computer, tablet or other wireless device and can push and pull the content at will to their TVs or back out to your device. SamSung also has available a free App for Apple users that allow one to use SDK (Software Development Kit) to program their remote and use the TV as a laptop to view internet content with AllShare.
The most exciting technology that is built into this year’s series of SamSung TVs is their 2D to 3D renderer processor. This is a built in setting in the microprocessor that allows the consumer to plug in any 2D device (personal camera, camcorder, etc.) and it uploads the 2D image in real time and then adds 3D effects. So if you create a video or slide show and the images that are motion oriented have added “pop out” effects that you can control as far as intensity. There is also a 3D button on the remote that is great for gaming as it it signals the TV to utilize the 3D renderer to capture the motion of the content and add the “pop out” effects. The more activity, the stronger the effects. The user can adjust the depth and perspective of the auto 3D image processor.
Many consumers do not realize that just because a TV has 3D capability, they do not have to utilize it. In early 3D televisions, 2D content was blurred. SamSung has addressed this and 2D content is just as clear and beautiful as it should be. The other complaint has been that the 3D glasses were too expensive, fragile and there was a line of site adjustment if you turned away and looked back that caused dizziness. Last night we were able to demo their newest generation of viewing glasses which use Bluetooth to sync rather than IR, thus line-of-site is no longer an issue. The glasses are lighter weight, more flexible and quite affordable, retailing for around $40.00 to $50.00, the Bluetooth enabled glasses are also more energy efficient than their IR predecessors, and have almost double the battery life. http://www.samsung.com/us/video/tvs-accessories/SSG-3100GB/ZA . They only work with this years, TVs, but Monster has a universal version that has both IR and Bluetooth so those of us with older 3D TVs can use those on the older and current models. For people that wear glasses and are uncomfortable with having to put 3D glasses on over them, Samsung is in contract negotiations with a major lenscrafter to make prescription glasses that have the 3D technology built in, so customers who already wear glasses will not have to wear them over their daily use glasses. Once again, the price point is surprisingly low, they anticipate about $40.00 per pair.
A frequent question when purchasing a TV is Plasma vs. LED. Especially in regards to 3D content, plasma has always been the first choice, however price points are significant and the most recent series of SamSung LEDs incorporates technology that adjusts the contrasts that happen when the additional frames necessary to view in 3D are added. The LED lights are set to flicker on and off which simulates Plasma and closes the divide between viewing clarity and sharpness. The new models have four HDMI ports built into the side of the set rather than on the front allowing for a more streamlined look.
Content has been an on-going issue, but the industry is expecting 60 major cinema releases in 3D this year and all the major sporting events including the Superbowl and World Series will be broadcast in 3D, so we can hope for a few ball tosses at the cameras! With SamSung’s 65” set, you can experience the beautiful small pixel pitch that they developed to allow a super large screen in a small space. Most consumers do not have enough room to sit back from their large screens 15 -20 feet, so while a 65”-80” set has a fantastic picture in the showroom, you can find upon home installation that the image is blurrier because you aren’t back as far in your own living room. SamSung developed a significantly smaller pixel pitch that allows you to sit 8-10 feet away from their 65” set and have a gorgeous picture experience. Closer is not a problem!!
If you are in the market for a new TV, go with a SamSung 8000 series and capture all of the afore-mentioned technology. Also, check out their website www.awesomein3D.com , this is a contest open to anyone! Submit your 2D video and if they choose yours, you can win a Gravity Tablet and more!
Blog by: Gillian Allen